Creative marketing for
classical music, the arts and museums
I help arts organisations grow and engage their audiences
From first contact to unforgettable performances, I can help you attract and retain diverse audiences through data-driven strategy, imaginative marketing, and acclaimed live events.
How I can help you
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I develop holistic strategies and campaigns that help cultural organisations understand and connect with their audiences.
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From social media trailers to artistic films or documentaries, I can shoot and edit high quality content for you and your audiences.
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From brochures to social media content, I provide high-quality, imaginative, and cost-effective design services tailored to classical music, museums, and cultural organisations.
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I have been taking photographs of musicians for 15 years, shooting rehearsals, live concerts, recording sessions, marketing photoshoots, album covers and more.
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Through story-led programming or the creative direction of even bolder projects, I can help you forge experiences that attract new audiences and engage them in a meaningful way.
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Whether immersive shows, one-off concerts, brand events or festivals, I can bring creative and production expertise to make sure your events offer an exceptional audience experience.
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Keen to boost your team’s skills and confidence around your audience offer?
I lead workshops for artists and managers on audience development. These can cover how to build and start delivering effective communications, the power of digital channels, and new approaches to concerts - from conception to performance.
Clients have included Britten Pears Arts, YCAT, Freiburger Barockorchester, Royal Holloway University of London and Southbank Sinfonia’s annual fellowship programme.
“We love working with Matt. The imagination, style and professionalism he has brought to our annual flagship venture, the RPS Awards - both the event itself and how we share it with the world online - has transformed its scope and profile, and positively, palpably resonated with music-loving audiences and music-making colleagues nationwide.”
James Murphy, Chief Executive, Royal Philharmonic Society
Recent live events
What audiences are saying
“The Night Sky is simply glorious . . . The audience remains rapt throughout.”
“This was utterly beautiful, embodying qualities we aspire to: personal, authentic, finely crafted, insightful. Matt Abel Smith created a film of such depth and thoughtfulness”
“Audience involvement in this concert was like nothing I’d ever experienced.”
